Relating to marketing- the heart beat economy-
A fellow students answer on the tgf-
A fellow students answer on the tgf-
A) Select a service which you ‘consume’, what is it about your experience of this service that means you choose this provider?
I have chosen a local Tesco Metro which is situated a few minutes from my work place and which I visit on a regular basis.
B) Is there anything about this service that raises your blood pressure?
I'm aware that Tesco Metro's store a smaller amount of stock compared to their main stores, but i find this metro is particular is always out of stock which majority of the time is due to late deliveries. Some of their special offers are not added to the system, so you are charged the normal price and when you inform the staff (who are very friendly and helpful may I add) of this, it takes more than 5 minutes for a supervisor to be located and rectify the mistake, baring in mind I have already waited nearly half of my lunch hour to be served as the queue is that long!
C) From your perspective, could this product/service be improved? Why do you think it is that the business concerned isn’t able to satisfy this aspect of your requirements?
Improvements have started to be made, they have installed 2 self service machines, to reduce the queues. However, most of the time only one machine is working!
They need to ensure all special offers are put through the system properly, sort out the faulty machine and train all staff members on how to operate it instead of appointing only a few members - which will save time and stress!
They may need to change delivery times which is beneficial for all - maybe get stock delivered the night before (less traffic etc), which ensures shelves are stocked for the next day.
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